What price range do you think is reasonable for Springboard
modules? What is the lowest price that could make any money?
Fullerton: Everything is
skewed right now because of the flash memory pricing. All of these
Springboards have some type of flash memory in them, whether [they use]
a tiny amount of memory or 2MB or 8MB -- all of that flash is being consumed,
so you have to find it from distributors and other markets; these people
take these prices and triple or quadruple them, so it's tough right now.
It's possible to have a $29 Springboard module, when the pricing is [right].
We have a lot of small companies that are trying to get the same piece
of pie as the AT&Ts of the world and the Sonys and everyone else.
VC (Marcus): What do you
think the market is for a $300 Springboard module?
Fullerton: It depends on what it
does. If it has a lot of multi-function, I think there is an extreme
market because if you can combine a wireless device with a music device
with maybe a video device, then I think you've got some value there.
VC (Marcus): Do you think
that it's pivitol for devices to be small to be successful?
Fullerton: I think it needs
to be small; with wireless you've got an antenna, so you're always going
to dealing with some appendage from that standpoint. MiniJam has
an external slot and and internal slot. With our MMC reader/writer,
we're just going to just do the internal slot so you have just a single
height module. Obviously the single height module is the "holy grail",
but we have had very few people complain about the form factor. I
don't want to go much larger than MiniJam.
VC (Marcus): What do you
think the market is for additional case designs? Alot of people have
cases such as this one (holds an E&B Slipper) or James' one (Rhodiana
Visor case). The only Springboard modules that you could fit in here
would be like the InnoPak.
Fullerton: We like the case
that comes with the Visor Deluxe because it has the expanding size, so
MiniJam fits in there great and you can get to the keys on the top.
But that's just like a pouch, so we're designing some cases and working
with case manufacturers to design things that work nicely with these oversize
modules and have accessory pouches for your other things. Access
to the keys and a beltclip is important or a way to carry it with a strap
or something like that.
VC (James): What has been
the greatest challenge that you've faced in developing the MiniJam and
the SixPak throughout their development history?
Fullerton: Aside from the fact that
we're building a company here at the same time, with the Visor launching
in September and us hitting basically two home runs with the SixPak and
MiniJam, we had to quickly build the company and get some good engineers
on board. From there the hurdles have been the memory issue with
flash cards and with internal memory for all of our Springboard modules.
VC (James): Thank you
Bob for your time.