"The PocketPC initiative pretty much comes to an end because the operating system and Pocket applications are put in separate companies," Cox said. "Microsoft put the time and money into the two of those because they were hoping to build a market for that package. If you delink the operating system and apps, you have the classic chicken and egg system: Do you put a lot of effort into the operating system if you don't know if people will demand the apps? Do you put a lot of effort into the apps because you don't know the demand for the operating system?"